Every day is a battle to run their farms to support their families. Even worse, they have no cash on hand and no access to credit to buy quality pesticides and fertilizers to maximize their harvest. Another local farmer named Prabhu never even knew the market value of his carrots.ĭependent on middlemen to reach buyers, smallholder farmers like Saravanan and Prabhu - who account for 86% of India’s agrarian economy - often struggle to earn a living wage from their carrots, beets and other produce.Ĭrop brokers at local markets claim a hefty share of profits, leaving farmers little room to negotiate prices. For generations, Saravanan and his family say they farmed their land in southern India without getting a fair price for their produce.
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